Sales teams don't fail because the CRM lacks features. They fail because the CRM becomes a second job. We run yours — data capture, cleaning, enrichment, intelligence — and hand back the signal without the overhead.
Reps spend 5–8 hours a week on CRM entry that nobody reads.
Leaders get dashboards that lag reality by days, built on data they can't trust.
Contact data decays 22–30% a year and nobody is funded to fix it.
Adding headcount to "own the CRM" costs $6–10k/month loaded before any output.
Gmail, Calendar, Drive, Twilio, forwarded SMS threads from reps' phones. Your team keeps using the tools they already use. No new app to log into, no new discipline to enforce.
Deduplication, normalization, contact graph, per-contact AI personas refreshed nightly. Your data lives in your own Supabase database. We operate the pipeline; you don't have to think about it.
A spreadsheet-style UI when you want the raw data. Personas in plain English before every call. Monthly briefings on what's moving, what's cooling, and what needs human attention.
Emails, meetings, calls, texts — captured as they happen. Reps don't log anything unless they want to annotate.
One record per real person, deduplicated across every source. E.164 phones, lowercase emails, clean provenance.
Plain-English summary of every contact. Read it in 90 seconds before a call and walk in prepared.
Your Supabase project. Full export any time. If you leave us, you keep the database — we just stop operating it.
NocoDB over your data. Sort, filter, search, export. Nothing to learn. No dashboards nobody reads.
Monitoring, fixes, tuning, monthly briefings. You have one email to write when something needs to change.
Covers Supabase provisioning, NocoDB deployment, source integration, historical data import, deduplication pass, initial persona generation, and a handoff session.
Keep it. We can ingest from it. The real question is whether your reps actually use it and whether your data is clean. Most HubSpot seats are filing cabinets. We sit alongside and do the work.
An ops coordinator is $6–10k/month loaded before they do anything. We're a fraction of that with the AI layer included. Hire ops when you're at 30+ reps with dedicated workflows that need a human.
No. Personas use your activity as context at generation time, not training. We use Claude by Anthropic through a license-gated proxy we operate. Your data doesn't train the underlying model.
You own your Supabase project. You keep the database, full export, no lock-in. We just stop operating it. No hostage situation, no migration nightmare.
Gmail, Google Calendar, Google Drive, Twilio, forwarded SMS threads, and inbound email via a CRM inbox. Novel integrations beyond this list are custom work, quoted separately.
One working week is typical, kickoff to handoff. Larger imports (10k+ contacts, multiple messy sources) push it toward two weeks. We quote the timeline on the kickoff call.
Drop your name and work email. We'll provision your tenant and send a setup link in seconds.
Prefer to talk first? Book a 30-minute intro call.